Radio Sales Reps Need Digital Training

Does your company provide digital sales training?

Radio Web Training & Online Revenue, CBS and Clear Channel

My On-Air Radio Days at CBS Philly

It’s often in the Radio station’s best interest to keep you focused on selling broadcast spots. We get that. Lot’s of big money there. But you also might want to grab some of those digital dollars that local business is now spending. That would put more cash in your pocket.

Why should you care about digital sales? Well……when you’re not properly trained for digital, your future ‘employ-ability’ declines, no matter how great of a Radio sales-person you are today.

What if your company doesn’t offer web training? Chalk it up to bad luck?

Well, if you’d like to keep working in local media sales, you’ll have to take matters into your own hands. We feel your pain. Because we’ve been there, done that.

Every so often, you have to re-invent yourself. I got my start in Radio as a DJ in Philadelphia. Did that for 15 years.
Listen to me in my past life.. as a rock jock.
Listen to
With the growth of Ipods and online streaming, I started to realize that being an on-air DJ wasn’t going to cut it. I then moved into local sales at my station. I worked at companies like CBS and Clear Channel. When the web was taking off in the late 90′s, I landed a regional sales manager gig for Clear Channel Interactive. It wasn’t easy convincing the bosses that an ex-DJ like me, could show Radio reps how to sell online inventory. But, I never gave up. I knew my future was connected to the web. I read everything I could about digital sales and business models. My passion for the business of digital marketing finally paid off. I was able to form my own consultancy; www.MelTaylorMedia.com. Never thought that one day, I would be training members of the RAB; The Radio Advertising Bureau, as well as the National Association of Broadcasters. (NAB)
 

Mel, Your knowledge and experience in what works, and what doesn’t, to generate online revenues is sorely needed in the Broadcast industry. Your recommendations are simple to follow, practical, and can be executed immediately. Feedback from attendees was as high as we’ve ever gotten. John Potter, VP Training; Radio Advertising Bureau.

So if an ex-DJ like me, can re-invent himself for online sales & management….with absolutely no help from the bosses…..I bet I can help you. Watch the video below to get a taste of my no-BS training and instruction. If you like it, join my mailing list. I’ll send more stuff like this….for free.

Click this image to play video

Are you cool with letting the boss limit your career choices? If not, we can help.

That’s why I’m sharing a taste of my premium training, reports and keynote speeches to those that register for my free, Digital Revenue Report & Newsletter. It’s full of real world tools, training and webinars that will quickly upgrade your online marketing skills.

Take control of your Radio career.

Start re-inventing yourself with our Digital Revenue Report & Newsletter. Subscribe now. It’s free.

After you sign up & subscribe….visit our website: MelTaylorMedia.com